Sara Brothers - Competitive Edge Real Estate Services | Tewksbury MA Real Estate


As a home seller, you'll likely want to do whatever you can to promote your house to the right groups of homebuyers. Thus, hosting an open house is a must, particularly for a seller who wants to enjoy a fast, profitable home selling experience.

Ultimately, there are many reasons to conduct an open house, and these include:

1. You can stir up interest in your house.

An open house enables you to provide homebuyers with an up-close look at your residence. It allows these buyers to look beyond a home listing, and as such, may lead to many potential offers on your home.

Of course, an open house empowers you to show off the true size and beauty of your home as well. If you allocate the necessary time and resources to clean your home prior to an open house, you may increase the likelihood of securing offers at the event's conclusion.

2. You can respond to homebuyers' questions.

Although a home listing may include details about your house's age and condition, it fails to provide homebuyers with a "feel" of what it's like to walk around inside and outside your residence. Fortunately, an open house allows buyers to get a first-hand look at your residence and determine whether your house matches or exceeds their expectations.

Furthermore, an open house provides homebuyers with the opportunity to ask questions about your house. And if you provide buyers with the information they request, you can make it easy for them to decide whether to submit an offer on your home.

3. You can analyze homebuyers' interest in your residence.

Believe it or not, an open house can help you gauge the effectiveness of your marketing efforts.

For instance, an open house that features dozens of potential buyers likely can be considered a resounding success. On the other hand, if no buyers attend your open house, you may need to reevaluate your home's initial asking price and other home selling factors.

When it comes to hosting an open house, there is a lot to consider. Luckily, you can work with a real estate agent to streamline the process of putting together a successful open house.

A real estate agent is a home selling guide who can offer expert tips and insights at each stage of the home selling journey. He or she will learn about your residence and help you map out a successful home selling plan. Perhaps best of all, a real estate agent will set up open houses, help you assess offers on your residence and ensure you can make the best-possible decisions throughout the home selling process.

If you're worried about hosting an open house, there is no need to stress. Hire a real estate agent today, and you'll be able to receive comprehensive home selling support. In fact, with a real estate agent at your disposal, you can seamlessly navigate the home selling cycle.


There are a lot of factors that can cause one house to sell quickly, while others in the neighborhood languish on the market for months.

In many cases, homes are scooped up because of a desirable location, a great school district, or irresistible curb appeal.

While all buyers have their priority items and wish lists in mind when shopping for a new home, final decisions are often based on psychological factors, emotions, and gut feelings -- not just cold, hard facts!

If you're getting ready to put your house on the market, here are a few strategies for improving your chances of making a fast sale:

Good feelings help sell houses. Prospective buyers are going to be drawn to your house if it looks impeccable from the street and well cared-for on the inside. When your home conveys a sense of pride in ownership and attention to detail, it sends a positive psychological message to house hunters. Very often, the power of suggestion can work in your favor when you're trying to make a favorable impression on potential buyers. Displaying fresh flowers, an appetizing bowl of fruit, or even table settings in your dining room or kitchen can help create a more inviting, appealing atmosphere. The right furniture arrangements can conjure up images of family gatherings, intimate conversations, or relaxing afternoons on the backyard deck.

Clutter creates discomfort. If you notice visitors side-stepping past your furniture or walking through your home as if they're navigating a maze, that's a sure sign your house is cluttered. Too much furniture or furniture that's too large and bulky for the space it occupies will make your rooms look and feel cramped. Creating a feeling of spaciousness and openness, on the other hand, helps bring out the best in all areas of your home.

Small touches make a difference. Displaying vases of fresh-cut flowers, an appetizing bowl of fruit in the kitchen, or colorful, new towels in the bathroom can help enhance the ambiance of your home. When conditions permit, the smell of fresh muffins, bread baking, or coffee brewing can infuse your home with a comforting and inviting fragrance. A house that looks and smells clean will also help create a positive multi-sensory experience for your visitors.

The right price can clinch the deal. Ideally, the price of your home should be based on comparable properties in your neighborhood and what they recently sold for. If your home is not in the same ball park, you could easily scare away qualified buyers who would otherwise be ready to make an offer. Working with a real estate agent can help ensure that you're house is competitively priced and that it doesn't linger on the market longer than necessary. Once you get caught in that cycle, the perceived value of your home and it's overall desirability can begin a downward slide. Take steps to prevent that from happening by having a comparative analysis done.


With a home selling roadmap in place, you should have no trouble getting the best price for your house. Now, you just need to figure out what to include in this roadmap.

Lucky for you, we're here to help you craft a home selling roadmap that will ensure you can quickly and effortlessly sell your house.

Let's take a look at three must-have items to consider as you create your home selling roadmap.

1. Home Price

Ultimately, it is your duty as a home seller to establish a competitive initial home asking price. Doing so, however, may prove to be exceedingly difficult, particularly for those who are selling a house for the first time.

The real estate market fluctuates constantly and can affect home values in cities and towns nationwide. Meanwhile, the age and condition of your house likely will impact your residence's value as well.

To determine a competitive price for your house, it generally helps to conduct a home appraisal. This assessment will enable you to receive a property valuation from an expert home appraiser.

Also, you may want to complete a home inspection. Because if you perform a home inspection, you can identify any underlying home problems and correct these issues before you list your house.

2. The Buyer's Perspective

How will buyers perceive your house when they see it for the first time? It is essential to consider the buyer's perspective as you create your home selling roadmap, and doing so may enable you to identify home improvement opportunities.

For example, if your house's front lawn is covered in tall grass and weeds, you may want to perform lots of lawn care and maintenance. Mowing the front lawn sometimes can be tough, but performing this task will enable you to instantly enhance your house's curb appeal. Thus, when homebuyers see your home's pristine front lawn, they may be more likely than ever before to set up a showing.

3. How You'll Promote Your House

Showcasing your house to prospective buyers can be challenging. Luckily, real estate agents are available to help you promote your house to the right groups of buyers.

Typically, a real estate agent will learn about your home selling goals. This housing market professional then will help you put together a home selling roadmap, one that ensures you can stir up plenty of interest in your home as soon as it becomes available.

A real estate agent also is happy to provide assistance as you proceed along the home selling journey. He or she will set up home showings and open house events, help you review home offers and negotiate with a buyer's agent on your behalf. And if you ever have home selling concerns, a real estate agent will listen to them and respond accordingly.

Ready to add your residence to the housing market? Consider the aforementioned items as you develop your home selling roadmap, and you can boost the likelihood of a successful home selling experience.


Let's face it – homebuyers often face intense pressure. In many instances, dozens of homebuyers may compete for the same residence. And if you don't act quickly, you risk missing out on your dream house to a rival homebuyer.

Believe it or not, it sometimes can be beneficial to take a wait and see approach to buying a house. Some of the key reasons for homebuyers to consider deploying a wait and see approach include:

1. You can determine exactly what you want in your dream house.

Differentiating between must-haves and wants can be tough, particularly for homebuyers who are shopping for residences for the first time. Fortunately, if you take a slow, gradual approach to homebuying, you can view a variety of residences and narrow your search accordingly.

Oftentimes, homebuyers can benefit from attending open houses and getting a firsthand look at myriad residences. Each open house provides an opportunity to analyze a home, review its pros and cons and determine whether a residence is right for you. As such, homebuyers can attend many open houses to better understand what they want from a dream residence.

2. You can get your finances in order.

Although you know you want to buy a house, getting your finances in order may prove to be hassle. Luckily, homebuyers who implement a wait and see approach can find a mortgage that matches their finances perfectly.

Ideally, a homebuyer should meet with several banks and credit unions and explore all of the mortgage options at his or her disposal. During each meeting with a mortgage lender, a homebuyer can receive expert insights into many mortgage options.

A homebuyer may want to get pre-approved for a mortgage as well. If a homebuyer embarks on a search for the right mortgage today, this individual can move closer to entering the housing market with a budget in hand and simplifying his or her home search.

3. You can find the perfect real estate agent.

Ultimately, the real estate agent that you select may dictate the success of your quest to find your dream residence. If you allocate the necessary time and resources to hire a hardworking and experienced real estate agent, you should have no trouble streamlining your home search. On the other hand, if you rush to hire the first real estate agent that you meet, you risk making the wrong choice.

When it comes to finding the perfect real estate agent, it pays to be patient. By spending some time learning about various real estate agents in your area, you can select a top-notch housing market professional to guide you along the homebuying journey.

Lastly, don't forget to select a real estate agent who is available to respond to any homebuying concerns and questions, at any time. With this housing market professional at your side, you can boost your chances of discovering your ideal residence.

There is no need to rush to find your dream home. Instead, take a wait and see approach to buying a house, and you may reap the benefits of your decision for years to come.


Although your real estate agent will do the lion's share of the work involved in selling your home, there are several things you, the homeowner, can do to help move things along.

By making sure your home is always ready to be shown at a moments notice to prospective buyers, you will be helping to "tip the scales" in the direction of a faster sale. Since making a great first impression is crucial to the sales process, it's important that your home always looks its best -- both inside and out. Here are a few tips to keep in mind when you decide to put your home on the market.

Order versus chaos: Every time your real estate agent sets up a showing of your house, it's an opportunity to attract and engage potential buyers. When your house and property look organized, clean, and well cared for, it sends a series of positive messages to prospects.

Admittedly, it can be a little bit of a hassle to keep your house looking (and smelling) immaculate all the time, but doing so can definitely work in your favor when it comes to making a great impression and getting your house sold faster.

To the extent that it's possible, try to eliminate or significantly reduce anything that could be described as "clutter." Clutter can include anything from excessive furniture and wall hangings to knick-knacks on your shelves and too many containers on kitchen countertops.

The ultimate effect you want to achieve is one of spaciousness, tastefulness, and organization. Anything which detracts from those desirable qualities could potentially work against you. As the classic 1980s TV commercial for a well-known dandruff shampoo reminds us: "You never get a second chance to make a first impression!"

Remember curb appeal: Actually the real first impression happens before prospective buyers even enter your home or step on your property. In many cases, it occurs before they even get out of their cars!

Making sure your house and property look as impeccable as possible from the street can help attract potential buyers and put them in a more receptive state of mind. Maintaining a manicured, clutter-free lawn, highlighted by a few splashes of floral color, can be an effective way to create eye-appeal and make a positive first impression.

One thing home sellers are either unaware of or forget about is the fact that prospective buyers sometimes do a preliminary "drive by" before picking up the phone and calling your (or their) real estate agent to schedule a showing. If they do not like what they see from their car, they probably are not going to take the next step and arrange a full tour of your home.

When you come to the realization that every person who drives by or visits your home is a potential buyer, you'll be more motivated to take care of the many details that either attract of send away prospective buyers.




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